Cohort Retention Matrix
N-week cohort retention percentage heatmap matrix by signup week
| COHORT WEEK | USERS | Week 0 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 |
|---|---|---|---|---|---|---|---|---|---|
| Aug 05, 2026 | 12,400 | 100.0% | 58.2% | 42.1% | 35.6% | 29.8% | 25.4% | 22.1% | 19.8% |
| Jul 29, 2026 | 11,800 | 100.0% | 61.0% | 44.5% | 38.2% | 32.1% | 28.0% | 24.5% | - |
| Jul 22, 2026 | 14,200 | 100.0% | 59.4% | 41.8% | 34.2% | 28.5% | 24.1% | - | - |
| Jul 15, 2026 | 10,900 | 100.0% | 64.1% | 47.2% | 40.1% | 35.0% | - | - | - |
| Jul 08, 2026 | 13,500 | 100.0% | 56.8% | 39.9% | 32.5% | - | - | - | - |
| Jul 01, 2026 | 15,100 | 100.0% | 62.5% | 45.0% | - | - | - | - | - |